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Prof. Dr. Otto Randa Payangan, SE.,M.Si.

Lecturer & Researcher

Faculty of Economics and Business

2

h-index

1

h5-index

60

Citations

6

Output

Research Activity

6 total works

Research Fingerprints

Automated semantic analysis of research output.

Core Expertise

Semantic Radar

Complete Taxonomic Profile

Artificial intelligence analyzes all abstracts and manuscript metadata to precisely map the consistency and weight of research fields.

Business78%
Advertising75%
Psychology70%
Marketing69%
Computer science46%

No Co-Authored Relations Detected

Once publications with internal authors are synced, building the mapped network takes place automatically.

Global Collaborations & Top Areas

Interactive map showing the intensity of the author's research collaborations across the globe over the last five years.

Memuat peta kolaborasi…

Research Output

Features output statistics and 6 synchronized journal, conference, and book publications.

ArticleSCOPUSOpen AccessSDG 82026

Factors determining entrepreneurial career choices between migrants and indigenous people: Evidence from Papua – Indonesia

Lagaronda R.P.

Humanities and Social Sciences LettersQ3 0 citationsDOI
ArticleSCOPUS2024

Augmented reality marketing in online retail industry: the moderating role of personality traits

Hapsari C.G.

International Journal of Internet Marketing and Ad…Q3 2 citationsDOI
ArticleSCOPUS2017

Mediation effect of marketing mix strategy on supply and demand towards marketing performance

Payangan O.R.

Journal of Environmental Management and Tourism 0 citationsDOI
ArticleSCOPUS2016

The influence of product, price, Promotion and distribution of the performance of the creative industry in Indonesia

Payangan O.

International Journal of Economic Research 0 citations