The potential of ecotourism development through community involvement to enhance tourism destination performance in Tana Toraja (An implementation of ecotourism concepts on Banua Tongkonan)

Abstract

The design of this study aimed to examine whether factors such as tourism product innovation, tourists satisfaction can affect the performance of tourism destination in Tana Toraja District. The study conducted in three subdistricts namely Sangalla Utara, Makale Selatan and Gandang Batu Sillanan in the period from January to November 2018. The object of study is tourists and Banua Tongkonan (traditional house)of Toraja community and additional supporting factors. The population in this study is foreign tourists, travelers archipelago who visited to Tana Toraja and the stakeholders in the local community. Accidental sampling method applied as the sample collection method. There are 250 respondents participated in this studyin giving both oral and written answers. The questionnaire distribution, in-depth interview, field observation, and literature review carried out for collecting data. Testing the research hypothesis used software of structural equation modeling or SEM. The result of analysis, on one hand, shows that there is a significant influence of mediation variable on tourist satisfaction between tourism product innovations to tourism destination performance and on the other hand qualitative data that obtained from stakeholders confirm the output of SEM analysis.

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