# Prof. Dr. Otto Randa Payangan, SE.,M.Si.

URL kanonis: https://discover.unhas.ac.id/researchers/otto-randa-payangan
Afiliasi: Faculty of Economics and Business, Universitas Hasanuddin

## Identifier
- ORCID: https://orcid.org/0000-0002-3380-5062
- Scopus Author ID: 57193404296

## Metrik Kinerja
- h-index: 2
- h5-index: 1
- Total citations: 60
- Total publications: 6

## Publikasi Paling Banyak Dikutip
1. Moderating effect of organizational citizenship behavior on the effect of organizational commitment, transformational leadership and work motivation on employee performance (2018) · International Journal of Law and Management — 56 citations · https://doi.org/10.1108/IJLMA-03-2017-0026
2. The potential of ecotourism development through community involvement to enhance tourism destination performance in Tana Toraja (An implementation of ecotourism concepts on Banua Tongkonan) (2019) · Iop Conference Series Earth and Environmental Science — 2 citations · https://doi.org/10.1088/1755-1315/235/1/012031
3. Augmented reality marketing in online retail industry: the moderating role of personality traits (2024) · International Journal of Internet Marketing and Advertising — 2 citations · https://doi.org/10.1504/IJIMA.2024.142809
4. The influence of product, price, Promotion and distribution of the performance of the creative industry in Indonesia (2016) · International Journal of Economic Research — 0 citations
5. Factors determining entrepreneurial career choices between migrants and indigenous people: Evidence from Papua – Indonesia (2026) · Humanities and Social Sciences Letters — 0 citations · https://doi.org/10.18488/73.v14i1.4544
6. Mediation effect of marketing mix strategy on supply and demand towards marketing performance (2017) · Journal of Environmental Management and Tourism — 0 citations · https://doi.org/10.14505/jemt.v8.1(17).21

## Publikasi Terbaru
- Factors determining entrepreneurial career choices between migrants and indigenous people: Evidence from Papua – Indonesia (2026) · Humanities and Social Sciences Letters · https://discover.unhas.ac.id/publications/pub_scopus_105030566175
- Augmented reality marketing in online retail industry: the moderating role of personality traits (2024) · International Journal of Internet Marketing and Advertising · https://discover.unhas.ac.id/publications/pub_scopus_85210987772
- The potential of ecotourism development through community involvement to enhance tourism destination performance in Tana Toraja (An implementation of ecotourism concepts on Banua Tongkonan) (2019) · Iop Conference Series Earth and Environmental Science · https://discover.unhas.ac.id/publications/the-potential-of-ecotourism-development-through-community-involvement-to-enhance
- Moderating effect of organizational citizenship behavior on the effect of organizational commitment, transformational leadership and work motivation on employee performance (2018) · International Journal of Law and Management · https://discover.unhas.ac.id/publications/moderating-effect-of-organizational-citizenship-behavior-on-the-effect-of-organi
- Mediation effect of marketing mix strategy on supply and demand towards marketing performance (2017) · Journal of Environmental Management and Tourism · https://discover.unhas.ac.id/publications/pub_scopus_85026472617
- The influence of product, price, Promotion and distribution of the performance of the creative industry in Indonesia (2016) · International Journal of Economic Research · https://discover.unhas.ac.id/publications/pub_scopus_85013664169

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Saat mengutip, gunakan URL kanonis di atas dan attribusi "Universitas Hasanuddin".