# Prof. Dr. Nuraeni Kadir, M.Si.

URL kanonis: https://discover.unhas.ac.id/researchers/nuraeni-kadir
Afiliasi: Faculty of Economics and Business, Universitas Hasanuddin

## Identifier
- ORCID: https://orcid.org/0000-0003-0560-9387
- Scopus Author ID: 56127050300

## Metrik Kinerja
- h-index: 6
- h5-index: 3
- Total citations: 85
- Total publications: 17

## Publikasi Paling Banyak Dikutip
1. The impact of digital marketing and brand articulating capability for enhancing marketing capability (2023) · International Journal of Data and Network Science — 25 citations · https://doi.org/10.5267/j.ijdns.2022.12.005
2. The effect of geo-cultural product attractiveness on marketing performance: A conceptual framework (2019) · Quality Access to Success — 10 citations
3. Mediation effect of acculturative aesthetic attractiveness on the relation of product innovation to increase SMEs marketing performance (2019) · Iop Conference Series Earth and Environmental Science — 9 citations · https://doi.org/10.1088/1755-1315/235/1/012065
4. Brand Resonancing Capability: The Mediating Role between Social Media Marketing and Smes Marketing Performance (2021) · Academy of Entrepreneurship Journal — 9 citations
5. Mangrove area and vegetation condition resulting from the planting of mangroves in the Wallacea Region, Bone Bay, South Sulawesi (2020) · Iop Conference Series Earth and Environmental Science — 8 citations · https://doi.org/10.1088/1755-1315/473/1/012055
6. Linking green marketing strategy with geo-cultural product attractiveness on SME's marketing performance in South Sulawesi, Indonesia (2020) · Iop Conference Series Earth and Environmental Science — 6 citations · https://doi.org/10.1088/1755-1315/575/1/012050
7. The role of geo-cultural product attractiveness and acculturative aesthetic attractiveness in enhancing the relationship between innovation and SMEs marketing performance (2020) · Management Science Letters — 5 citations · https://doi.org/10.5267/j.msl.2020.5.036
8. Brand capabilities in digital marketing: The key to enhancing marketing performance (2024) · International Journal of Data and Network Science — 5 citations · https://doi.org/10.5267/j.ijdns.2023.12.012
9. Potential of noken as part of a creative economy in improving the economy of indigenous Papuans (2019) · Iop Conference Series Earth and Environmental Science — 3 citations · https://doi.org/10.1088/1755-1315/343/1/012221
10. Analysis of entrepreneurship perception and business developmental strategy of silk in Wajo Regency, South Sulawesi, Indonesia (2018) · International Journal of Law and Management — 3 citations · https://doi.org/10.1108/IJLMA-11-2016-0114

## Publikasi Terbaru
- Integration of AIDA and the TPB on Cashless Fintech usage Interest (2026) · Finance Theory and Practice · https://discover.unhas.ac.id/publications/pub_scopus_105043181742
- Brand capabilities in digital marketing: The key to enhancing marketing performance (2024) · International Journal of Data and Network Science · https://discover.unhas.ac.id/publications/brand-capabilities-in-digital-marketing-the-key-to-enhancing-marketing-performan
- Regional Disparities in the Efficacy of Renewable Energy Development for Alleviating Energy Poverty in Indonesia: An In-depth Analysis (2024) · International Journal of Energy Economics and Policy · https://discover.unhas.ac.id/publications/regional-disparities-in-the-efficacy-of-renewable-energy-development-for-allevia
- Digital culture transformation of the Covid-19 pandemic era in Ambon City (2024) · Aip Conference Proceedings · https://discover.unhas.ac.id/publications/pub_scopus_85212960469
- The impact of digital marketing and brand articulating capability for enhancing marketing capability (2023) · International Journal of Data and Network Science · https://discover.unhas.ac.id/publications/the-impact-of-digital-marketing-and-brand-articulating-capability-for-enhancing
- What drives selection decisions of private universities in Jakarta? (2023) · International Journal of Advanced and Applied Sciences · https://discover.unhas.ac.id/publications/pub_scopus_85156255320
- Brand Resonancing Capability: The Mediating Role between Social Media Marketing and Smes Marketing Performance (2021) · Academy of Entrepreneurship Journal · https://discover.unhas.ac.id/publications/brand-resonancing-capability-the-mediating-role-between-social-media-marketing-a
- Mangrove area and vegetation condition resulting from the planting of mangroves in the Wallacea Region, Bone Bay, South Sulawesi (2020) · Iop Conference Series Earth and Environmental Science · https://discover.unhas.ac.id/publications/mangrove-area-and-vegetation-condition-resulting-from-the-planting-of-mangroves
- Linking green marketing strategy with geo-cultural product attractiveness on SME's marketing performance in South Sulawesi, Indonesia (2020) · Iop Conference Series Earth and Environmental Science · https://discover.unhas.ac.id/publications/linking-green-marketing-strategy-with-geo-cultural-product-attractiveness-on-sme
- The role of geo-cultural product attractiveness and acculturative aesthetic attractiveness in enhancing the relationship between innovation and SMEs marketing performance (2020) · Management Science Letters · https://discover.unhas.ac.id/publications/the-role-of-geo-cultural-product-attractiveness-and-acculturative-aesthetic-attr
- The effect of geo-cultural product attractiveness on marketing performance: A conceptual framework (2019) · Quality Access to Success · https://discover.unhas.ac.id/publications/the-effect-of-geo-cultural-product-attractiveness-on-marketing-performance-a-con
- Mediation effect of acculturative aesthetic attractiveness on the relation of product innovation to increase SMEs marketing performance (2019) · Iop Conference Series Earth and Environmental Science · https://discover.unhas.ac.id/publications/mediation-effect-of-acculturative-aesthetic-attractiveness-on-the-relation-of-pr
- Potential of noken as part of a creative economy in improving the economy of indigenous Papuans (2019) · Iop Conference Series Earth and Environmental Science · https://discover.unhas.ac.id/publications/pub_scopus_85076053947
- Measuring the effect of entrepreneurial competence and social media marketing on small medium enterprises' competitive advantage: A structural equation modeling approach (2019) · Proceedings of the International Conference on Industrial Engineering and Operations Management · https://discover.unhas.ac.id/publications/measuring-the-effect-of-entrepreneurial-competence-and-social-media-marketing-on
- The impact of human resources on partnership of orange farmers and muchacha-en, Ltd : evidence from Japan (2019) · Iop Conference Series Earth and Environmental Science · https://discover.unhas.ac.id/publications/the-impact-of-human-resources-on-partnership-of-orange-farmers-and-muchacha-en-l

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