# Prof. Dr. Muhammad Ismail, SE.,M.Si.

URL kanonis: https://discover.unhas.ac.id/researchers/muhammad-ismail
Afiliasi: Faculty of Economics and Business, Universitas Hasanuddin

## Identifier
- ORCID: https://orcid.org/0000-0001-5180-316X
- Scopus Author ID: 58592428500

## Metrik Kinerja
- h-index: 1
- h5-index: 1
- Total citations: 3
- Total publications: 2

## Publikasi Paling Banyak Dikutip
1. SMEs Competitiveness on Market and Resource Based Integration (2023) · Quality Access to Success — 2 citations · https://doi.org/10.47750/QAS/24.195.23
2. Strategic positioning, relational marketing, and brand loyalty: The mediating role of brand image in Indonesia’s telecom sector (2025) · Innovative Marketing — 1 citations · https://doi.org/10.21511/im.21(3).2025.19

## Publikasi Terbaru
- Strategic positioning, relational marketing, and brand loyalty: The mediating role of brand image in Indonesia’s telecom sector (2025) · Innovative Marketing · https://discover.unhas.ac.id/publications/strategic-positioning-relational-marketing-and-brand-loyalty-the-mediating-role
- SMEs Competitiveness on Market and Resource Based Integration (2023) · Quality Access to Success · https://discover.unhas.ac.id/publications/smes-competitiveness-on-market-and-resource-based-integration

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Sumber: Discover Unhas — Research Information Management System Universitas Hasanuddin.
Saat mengutip, gunakan URL kanonis di atas dan attribusi "Universitas Hasanuddin".