# Dr. Jumidah Maming, SE., M.Si.

URL kanonis: https://discover.unhas.ac.id/researchers/jumidah-maming
Afiliasi: Faculty of Economics and Business, Universitas Hasanuddin

## Identifier
- Scopus Author ID: 57207472160

## Metrik Kinerja
- h-index: 5
- h5-index: 1
- Total citations: 40
- Total publications: 7

## Publikasi Paling Banyak Dikutip
1. The effect of geo-cultural product attractiveness on marketing performance: A conceptual framework (2019) · Quality Access to Success — 10 citations
2. Mediation effect of acculturative aesthetic attractiveness on the relation of product innovation to increase SMEs marketing performance (2019) · Iop Conference Series Earth and Environmental Science — 9 citations · https://doi.org/10.1088/1755-1315/235/1/012065
3. Brand Resonancing Capability: The Mediating Role between Social Media Marketing and Smes Marketing Performance (2021) · Academy of Entrepreneurship Journal — 9 citations
4. Linking green marketing strategy with geo-cultural product attractiveness on SME's marketing performance in South Sulawesi, Indonesia (2020) · Iop Conference Series Earth and Environmental Science — 6 citations · https://doi.org/10.1088/1755-1315/575/1/012050
5. The role of geo-cultural product attractiveness and acculturative aesthetic attractiveness in enhancing the relationship between innovation and SMEs marketing performance (2020) · Management Science Letters — 5 citations · https://doi.org/10.5267/j.msl.2020.5.036
6. The influence of quality of human resources and professionalism of civil servant investigators through organizational commitment to employee performance (2021) · Proceedings of the International Conference on Industrial Engineering and Operations Management — 1 citations
7. Measuring the effect of entrepreneurial competence and social media marketing on small medium enterprises' competitive advantage: A structural equation modeling approach (2019) · Proceedings of the International Conference on Industrial Engineering and Operations Management — 0 citations

## Publikasi Terbaru
- Brand Resonancing Capability: The Mediating Role between Social Media Marketing and Smes Marketing Performance (2021) · Academy of Entrepreneurship Journal · https://discover.unhas.ac.id/publications/brand-resonancing-capability-the-mediating-role-between-social-media-marketing-a
- The influence of quality of human resources and professionalism of civil servant investigators through organizational commitment to employee performance (2021) · Proceedings of the International Conference on Industrial Engineering and Operations Management · https://discover.unhas.ac.id/publications/the-influence-of-quality-of-human-resources-and-professionalism-of-civil-servant
- Linking green marketing strategy with geo-cultural product attractiveness on SME's marketing performance in South Sulawesi, Indonesia (2020) · Iop Conference Series Earth and Environmental Science · https://discover.unhas.ac.id/publications/linking-green-marketing-strategy-with-geo-cultural-product-attractiveness-on-sme
- The role of geo-cultural product attractiveness and acculturative aesthetic attractiveness in enhancing the relationship between innovation and SMEs marketing performance (2020) · Management Science Letters · https://discover.unhas.ac.id/publications/the-role-of-geo-cultural-product-attractiveness-and-acculturative-aesthetic-attr
- The effect of geo-cultural product attractiveness on marketing performance: A conceptual framework (2019) · Quality Access to Success · https://discover.unhas.ac.id/publications/the-effect-of-geo-cultural-product-attractiveness-on-marketing-performance-a-con
- Mediation effect of acculturative aesthetic attractiveness on the relation of product innovation to increase SMEs marketing performance (2019) · Iop Conference Series Earth and Environmental Science · https://discover.unhas.ac.id/publications/mediation-effect-of-acculturative-aesthetic-attractiveness-on-the-relation-of-pr
- Measuring the effect of entrepreneurial competence and social media marketing on small medium enterprises' competitive advantage: A structural equation modeling approach (2019) · Proceedings of the International Conference on Industrial Engineering and Operations Management · https://discover.unhas.ac.id/publications/measuring-the-effect-of-entrepreneurial-competence-and-social-media-marketing-on

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