# Prof. Dr. Abdul Razak Munir, SE, M.Si, M.Mktg., C.MP URL kanonis: https://discover.unhas.ac.id/researchers/abdul-razak-munir Afiliasi: Faculty of Economics and Business, Universitas Hasanuddin ## Identifier - ORCID: https://orcid.org/0000-0003-0773-9193 - Scopus Author ID: 57193749825 ## Metrik Kinerja - h-index: 8 - h5-index: 5 - Total citations: 254 - Total publications: 45 ## Publikasi Paling Banyak Dikutip 1. Reflective model of brand awareness on repurchase intention and customer satisfaction (2020) · Journal of Asian Finance Economics and Business — 65 citations · https://doi.org/10.13106/JAFEB.2020.VOL7.NO9.427 2. The Influence Of Digital Marketing And Customer Perceived Value Through Customer Satisfaction On Customer Loyalty (2021) · Journal of Legal Ethical and Regulatory Issues — 26 citations 3. The impact of digital marketing and brand articulating capability for enhancing marketing capability (2023) · International Journal of Data and Network Science — 24 citations · https://doi.org/10.5267/j.ijdns.2022.12.005 4. The role of social media in building trust, self-perceived creativity and satisfaction for millennial entrepreneurs (2024) · Journal of Small Business and Enterprise Development — 24 citations · https://doi.org/10.1108/JSBED-11-2022-0482 5. Financial literacy and competitive advantage: SME strategy in reducing business risk (2019) · Espacios — 18 citations 6. The effect of geo-cultural product attractiveness on marketing performance: A conceptual framework (2019) · Quality Access to Success — 10 citations 7. Extending the technology acceptance model to predict the acceptance of customer toward mobile banking service in Sulawesi Selatan (2017) · International Journal of Economic Research — 10 citations 8. Mediation effect of acculturative aesthetic attractiveness on the relation of product innovation to increase SMEs marketing performance (2019) · Iop Conference Series Earth and Environmental Science — 9 citations · https://doi.org/10.1088/1755-1315/235/1/012065 9. Role of strategic leadership, entrepreneurial orientation, and innovation on small and medium enterprises performance (2017) · International Journal of Economic Research — 8 citations 10. Strategy of development on core competencies in improving competitiveness of cocoa in Mamuju Regency, West Sulawesi Province (2018) · Academy of Strategic Management Journal — 8 citations ## Publikasi Terbaru - Unpacking task-technology fit: how hotel booking mobile applications’ agility and resilience strengthen trust and stickiness (2026) · Journal of Services Marketing · https://discover.unhas.ac.id/publications/unpacking-task-technology-fit-how-hotel-booking-mobile-applications-agility-and - Exploring drivers of customer loyalty in themed Korean cuisine: insights from the developing Korean restaurant industry in Makassar, Indonesia (2026) · Frontiers in Communication · https://discover.unhas.ac.id/publications/exploring-drivers-of-customer-loyalty-in-themed-korean-cuisine-insights-from-the - Influencing Marketing Performance: The Role of Digital Marketing Orientation and Entrepreneurship Orientation through Brand Resonance Capability (2025) · International Review of Management and Marketing · https://discover.unhas.ac.id/publications/influencing-marketing-performance-the-role-of-digital-marketing-orientation-and - Digital transformation in MSMEs: The role of social media marketing and brand resonance value in increasing the repurchase intention of digital food platform customers (2025) · International Journal of Data and Network Science · https://discover.unhas.ac.id/publications/digital-transformation-in-msmes-the-role-of-social-media-marketing-and-brand-res - Education Mediates the Nexus between Fiscal Decentralization and Economic Growth: Evidence from Indonesia (2025) · Economic Research Guardian · https://discover.unhas.ac.id/publications/education-mediates-the-nexus-between-fiscal-decentralization-and-economic-growth - Policy gaps in digital food innovation: exploring MSE roles, trust challenges and consumer expectations (2025) · Journal of Science and Technology Policy Management · https://discover.unhas.ac.id/publications/policy-gaps-in-digital-food-innovation-exploring-mse-roles-trust-challenges-and - Vulnerability context due to COVID-19 and El Nino: Case study of poultry farming in South Sulawesi, Indonesia (2025) · Open Agriculture · https://discover.unhas.ac.id/publications/vulnerability-context-due-to-covid-19-and-el-nino-case-study-of-poultry-farming - Privacy-Preserving Cybersecurity in Cloud Computing Environments Using Artificial Intelligence-Based-Classification Model (2025) · International Journal of Interactive Mobile Technologies · https://discover.unhas.ac.id/publications/privacy-preserving-cybersecurity-in-cloud-computing-environments-using-artificia - The influence of social media marketing on Generation Z’s buying behavior of livestock products (2025) · Asian Journal of Agriculture · https://discover.unhas.ac.id/publications/the-influence-of-social-media-marketing-on-generation-zs-buying-behavior-of-live - The Role of Social Capital in Supporting the Success of The Cattle Livestock Insurance Program (Auts) In South Sulawesi (2024) · Quality Access to Success · https://discover.unhas.ac.id/publications/the-role-of-social-capital-in-supporting-the-success-of-the-cattle-livestock-ins - Patient return visit interest: How much does service quality affect customer satisfaction in Dental and Oral Hospital (2024) · Journal of Dentomaxillofacial Science · https://discover.unhas.ac.id/publications/patient-return-visit-interest-how-much-does-service-quality-affect-customer-sati - Brand capabilities in digital marketing: The key to enhancing marketing performance (2024) · International Journal of Data and Network Science · https://discover.unhas.ac.id/publications/brand-capabilities-in-digital-marketing-the-key-to-enhancing-marketing-performan - The Influence of Price, Lifestyle and Place on Purchasing Decisions in Marine Ornamental Fish with Buying Interest as an Intervening Variable (2024) · Egyptian Journal of Aquatic Biology and Fisheries · https://discover.unhas.ac.id/publications/the-influence-of-price-lifestyle-and-place-on-purchasing-decisions-in-marine-orn - Coffee Bean Marketing Strategy Using Swot Analysis at Kapakata Coffee Roasters (2024) · Pakistan Journal of Life and Social Sciences · https://discover.unhas.ac.id/publications/coffee-bean-marketing-strategy-using-swot-analysis-at-kapakata-coffee-roasters - The role of social media in building trust, self-perceived creativity and satisfaction for millennial entrepreneurs (2024) · Journal of Small Business and Enterprise Development · https://discover.unhas.ac.id/publications/the-role-of-social-media-in-building-trust-self-perceived-creativity-and-satisfa --- Sumber: Discover Unhas — Research Information Management System Universitas Hasanuddin. 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