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Willingness to Pay (WTP) Beef Cattle Farmers for Artificial Insemination Services
Asnawi A.
Aip Conference Proceedings
Abstract
Artificial insemination (AI) is a technology that has been widely used as a way to genetically improve the quality of livestock. One of the things that supports the successful implementation of IB is skill inseminator. If the inseminator services have to be paid for by the breeders, the willingness to pay will vary. Willingness to Pay (WTP) is the willingness to pay by service users for an imbalance of goods or services enjoyed, including inseminator services. The purpose of this study was to determine the WTP of beef cattle breeders for inseminator services that perform artificial insemination. The method of expressing preferences is a method used to determine the WTP of breeders for inseminator services. The results showed that 49 respondents (98%) of WTP farmers were included in the medium category, which ranged from 100,000 to 150,000 rupiah, while the other 2% were included in the high category with WTP values ranging from 151,000 to 200,000 rupiah. The average willingness to pay for respondents is IDR 112,000, the lowest is IDR 100,000 and the highest is IDR 200,000. This shows that the willingness to pay farmers for AI services is quite high. Farmers are willing to pay for artificial insemination because they feel the benefits they get when their livestock are included in the AI program. The performance of cattle produced from the AI program is better because the cattle produced are Limousin cattle with large body weights so that they can help increase farmer income.