The role of social capital of the Sanur Indigenous Community in the development of the heritage tourism industry on Sanur Beach in Bali, Indonesia

Abstract

The tourism industry and social capital are closely linked together, as social capital encompasses the belief and value systems, norms, networks, and solidarity principles of a society. However, there are limited studies on the role of indigenous social capital in supporting the heritage tourism sector, especially in Indonesia. To fill this gap, this study aims to investigate the role of the Sanur Indigenous Community's social capital in the development of heritage tourism on Sanur Beach. The research uses a qualitative descriptive to describe the studied object or subject's condition through credible informant interactions and their understanding of concepts. The study reveals that the Balinese tribal society has two social capital components, including the cognitive dimension in the form of Ngayah and structurally in the community's attachment to traditional institutions, such as Banjar Adat and Traditional Villages in the context of Tri Hita Karana. Although Sanur has transformed into a tourism center, its people still hold onto their traditional values, using social capital to manage and advance the village's tourism potential. The Traditional Village Owned Enterprise (TVOE) and the Sanur Beach Management Agency provide support to Sanur in integrating social, cultural, ecological, and economic aspects into tourism development.

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