# The role of geo-cultural product attractiveness and acculturative aesthetic attractiveness in enhancing the relationship between innovation and SMEs marketing performance
> Munir A.R.

URL kanonis: https://discover.unhas.ac.id/publications/the-role-of-geo-cultural-product-attractiveness-and-acculturative-aesthetic-attr
Jurnal / Konferensi: Management Science Letters
Tahun terbit: 2020
DOI: https://doi.org/10.5267/j.msl.2020.5.036
ISSN: 19239335
Citations: 5

## Authors
- Munir A.R.

## Abstract
Sourced directly from Elsevier Scopus. No OpenAlex abstract available.

## Keywords
- Attractiveness
- Business
- Marketing
- Product (mathematics)
- Acculturation
- Product innovation
- Advertising
- Psychology
- Sociology
- Ethnic group
- Mathematics
- Anthropology
- Geometry
- Psychoanalysis

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Sumber: Discover Unhas — RIMS Universitas Hasanuddin.
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