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Universitas Hasanuddin
Research output:Contribution to journal›Article›peer-review
The role of geo-cultural product attractiveness and acculturative aesthetic attractiveness in enhancing the relationship between innovation and SMEs marketing performance
Munir A.R.
Management Science Letters
Published: 2020Citations: 5
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Sourced directly from Elsevier Scopus. No OpenAlex abstract available.
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10.5267/j.msl.2020.5.036Other files and links
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AttractivenessSciences
BusinessSciences
MarketingSciences
Product (mathematics)Sciences
AcculturationSciences
Product innovationSciences
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PsychologySciences
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MathematicsSciences
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