Sustainable Coastal Tourism: A Comprehensive Development Strategies (Tanjung Bira and Lemo-lemo Tourism Area as a Case Study)

Abstract

Tourism development has become an effective way to improve the economy and welfare of local communities in many areas, especially areas with high tourism potential.This research aims to formulate a tourism management strategy using SWOT Analysis and provide recommendations based on sustainable coastal tourism in the Tanjung Bira and Lemo-lemo tourism areas.The data collection method in this research uses primary and secondary data.Primary data was obtained by participatory observation and interviews.Secondary data was obtained by document review, which collected information related to policies, history, journals, and literature related to tourism.Data analysis was conducted using SWOT analysis, descriptive-qualitative, and comparative study to determine strengths, weaknesses, opportunities, and threats in formulating tourism strategies.Moreover, descriptive-qualitative analysis is used to formulate policies related to strategy based on sustainable coastal tourism.Based on an analysis of 35 internal and external factors, the coastal tourism development strategy can be carried out with the S-O Strategy (Integration between tourist locations, increasing the role of government and fulfilling vegetation), W-O Strategy (Improving facilities and infrastructure, Community-government cooperation, tourism promotion).S-T strategy (Improvement of regulations, accessibility, and community empowerment), W-T Strategy (Arrangement and direction of planning tourist areas).

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