Supporting the Competitiveness of Indonesian Frozen Cephalopod Commodities in Sustainable Trade in the China Market: A Factor Gap Analysis Approach

Abstract

The level of conformity of factors supporting the competitiveness affects cephalopod trade competition in the market.The purpose of the study was to analyze the level of conformity of factors supporting the competitiveness of the Indonesian frozen cephalopods and to identify the steps necessary for improvement efforts.Factors supporting competitiveness based on Potters diamond diagram include basic conditions of natural resources, demand conditions, industrialization, product strategy, market opportunities and the role of government.The research employed GAP analysis method which aimed to determine the level of conformity of factors supporting the competitiveness of frozen cephalopods in the Chinese market.The result of the analysis showed a difference between expectations and realization in the application of factors supporting competitiveness. Key factors to maintain include the demand for frozen cephalopods in the Chinese market. Factors requiring improvement encompass industrialization, product strategy, government involvement, market opportunities, and natural resource management. The results of this study underscore the importance of Indonesian government policies in implementing SDG 14 (Life Below Water), specifically by enhancing the economic benefits of sustainably using marine resources.

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