Strategizing Green Ports for a Sustainable Maritime Future: The Case Study of Makassar Port

Abstract

This study examines the environmental challenges caused by activities in different ports focusing on Makassar Port, deploying a qualitative research approach, supported by primary and secondary data sources. First, the initial data were collected through interviews with port stakeholders, while secondary data were collected from official reports, literature reviews, and port performance documents. The research applied Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis to examine the possibilities of adopting a green strategy in Makassar Port. The results show that Makassar port is positioned in quadrant I of the Cartesian SWOT model, which proposes the use of an aggressive Strengths-Opportunities (S-O) strategy. This strategy uses the port's existing capabilities in order to promote sustainable and environmentally friendly operations and economic growth. The study concludes that combining sustainable strategies with operational processes is necessary to improve port efficiency and reduce negative environmental impacts.

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