Social media as communication tools for anti-corruption campaign in Indonesia

Abstract

Social media has proven to be quite effective in raising awareness and anti-corruption movements in society. This research aimed to analyze the use of social media Twitter as a means of the Corruption Eradication Commission (KPK) in conducting anti-corruption campaigns in Indonesia. The research employed a qualitative content analysis on the KPK's official Twitter account. The data were processed using the NVIVO 12 Plus software to answer research questions. This research revealed that the KPK's Twitter account is quite active in carrying out anti-corruption campaign activities, although in general it is not optimal. It can be seen from the low intensity of communication and limited communication network so that it is considered as less collaborative. Improving the problems is needed by KPK as it must also show good performance so that public trust continues in high condition. However, this research has limitations in looking at all anti-corruption campaigns carried out by the KPK because it only used Twitter as the reference. Therefore, further research is suggested to analyze all KPK social media such as Youtube and Instagram.

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