Rice seed breeding business development strategy

Abstract

Abstract South Sulawesi is one of the producers and buffers of rice for national food needs. North Luwu Regency is a rice producing area in South Sulawesi with a total production of 178,243 tons and a harvest area of 38,940 ha in 2015. The inhibition factor of rice farmers is that the superior seeds available do not meet the needs of farmers. Of the 6 seed breeding businesses only 4 are still active. This research aims to produce strategies for seed breeding efforts so as to meet the needs of quality seeds. In achieving these goals swot analysis is used. The strategies offered from the results of this research are to increase the quantity of products by optimizing their resources, providing seeds at an affordable price, increasing the capacity of experts, increasing the availability of capital, improving the quality of seeds, developing marketing networks, and improving relationships with the government.

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