Relationship of marketing mix with return of outpatients’ interest at Dr.tadjuddinchalid specialist hospital, Makassar in 2017

Abstract

This quantitative study with a cross sectional approach aimed to determine the mix marketing relationship with interest in returning of outpatients to Dr. Tadjuddin Chalid Specialist Hospital, Makassar in 2017. The population was 8756 patients, taking 95 samples with non-probability sampling techniques. Data collection was done by interviewing using questionnaire. The collected data were analyzed using the Chi-square test. The results showed that there was a relationship between product (p = 0.000), price (p = 0.002), and people (p = 0.043). However, there is no relationship between place (p = 0.229) with interest in returning of outpatients. Based on the results, this study suggested some improvements to the overall supporting facilities in accordance to the patients’ needs such as ATM machines, photo copy machines as well as make brochures to promote hospital services.

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