Relationship of marketing mix with loyalty of patients of dental poly in Batuapuskesmas, Makassar city in year 2016

Abstract

This study aimed to determine the relationship between marketing mix and the patients’ loyalty of Poly Dental in Batua Puskesmas Makassar City using quantitative study with a cross sectional design. The total population of this study was 190 respondents which were taken using the accidental sampling method. The results showed that the variables related to the marketing mix with the loyalty of the dental polyclinic patients at Batua Puskesmas were products (p = 0.00), place (p = 0.039), health workers (p = 0.00), process (p = 0.00), physical facilities (p = 0.00), promotions (p = 0.006). Whereas the unrelated variable was price (p = 0.076). The dental polyclinic at BatuaPuskesmas is expected to further improve the marketing mix process, although it is good enough but must continue to pay attention to the service process in terms of the time that the patient sometimes have to wait long.

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