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Consumer-based Innovation, Digitalization and Sustainable Agribusiness
Najib M.
Aip Conference Proceedings
Abstract
Sustainble agribusiness is needed to respond food security challenge in the situation of increasingly limited production capacity. This study examines the role of consumer-based innovation and digitalization in supporting sustainable agribusiness in the literature and analizes the futere direction of the study. To accomplish the objective of the study we applied a systematic literature review using VosViewer software for study mapping. Literature shows that sustainable agribusiness has possible relationship with many factors such as digital competence, product innovation, and sustainable food systems. Meanwhile, in the era Industrial revolution 4.0 and post pandemic COVID-19, digitalization is a compulsory for business such as in agribusiness. Developments in consumer behavior that are starting to pay attention to sustainable consumption must be supported by sustainable production in the context of a sustainable food system. The key to maintaining consumer’s change in relation with sustainable food production is the development of consumer-based innovation. Digitalization makes consumer-based innovation can be applied in supporting sustainable agribusiness development.