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Breadfruit Product Diversification Development Strategy at Bone Regency
Rahmadanih R.
Aip Conference Proceedings
Abstract
Breadfruit is a seasonal fruit that can be processed into various products that can contribute to income. One of the institutions that has tried to develop breadfruit products is BUMDes Mappakario. This study aims to determine the amount of income from the Mappakario BUMDes breadfruit business, identify the strategies that have been pursued so far, formulate various alternative strategies for its development and determine strategic priorities that can support the diversification of breadfruit products. The research method used is descriptive with a quantitative and qualitative approach. The results of this study indicate that the breadfruit business income is Rp. 5,861,414.35/year. The strategy adopted so far is the strategy of maintaining relationships with employees, strategy for procurement of raw materials and strategy for maintaining relationships with consumers. There are 9 proposed strategies in which priority strategies have been determined based on criteria for improving product quality, namely establishing a partnership system with farmer groups (0.182). Based on the criteria for human resource development, it is intensifying training/assistance for BUMDes Mappakario employees (0.231). Based on the criteria for strengthening the marketing system is to set competitive product prices (0.230). Based on the criteria for human resource development, it is intensifying training/assistance for BUMDes Mappakario employees (0.231). Based on the criteria for strengthening the marketing system is to set competitive product prices (0.230). Based on the criteria for human resource development, it is intensifying training/assistance for BUMDes Mappakario employees (0.231). Based on the criteria for strengthening the marketing system is to set competitive product prices (0.230).