The Relationship between Socio-Demographic Environment and Trip Preferences Towards Relaxation Facilities in Urban Area (Case Study: Modern Café in Makassar)

Abstract

Abstract This study aimed to investigate the trip preferences on relaxation facilities specific to café in Makassar city. For this purpose, 1,184 visitors are the respondents who have visited modern café in Makassar: Anomali, Grid and Pool, Numerica, Fireflies, and Black Canyon Coffee. A descriptive analysis was conducted to evaluate the trip preference due to socio-demography background. The finding shows that the trip purpose preferences among the socio-demography characteristics were similar. The dominant trip purposes sequentially are “hangout and refreshing”, “eating and drink”, and “study”. The significance of this study is to provide a travel demand preference according to the socio-demography background related to trip purpose in the café as one of the relaxation facilities that affect the trip attraction in the urban area.

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