Measuring The Efficiency Of Tourist Attraction Management In North Toraja Regency, Indonesia

Abstract

North Toraja Regency has around 292 tourist attractions that are spread throughout its sub-districts.However, several tourist attractions have not been entirely managed optimally.This study's objective was to evaluate the efficiency of the management of tourist attractions in North Toraja Regency.A field survey was conducted at 21 tourist attractions using the Data Envelopment Analysis (DEA) method.The tourist attractions included 11 attractions managed by foundations, 9 attractions managed by non-foundations (families or farmers), and 1 attraction managed by the local government.The DEA analysis result based on an output orientation with the assumption of Constant Return to Scale (CRS) showed that 7 tourism objects or Decision-Making Units (DMUs) are categorised as efficient with a value of θ = 1.The efficient units were Ke'te' Kesu, Singki' Cross, Palawa', Ne' Gandeng Museum, Londa, Sinar Lempe, and Lolai To'tombi.From the 7 efficient DMUs, 6 DMUs can become references for other DMUs, which had inefficient management.This study's result is expected to help managers and local governments improve tourist attractions management's performance.

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