Competitiveness of mandar coconut oil industry

Abstract

Abstract This study aims to determine the competitiveness of the Mandar coconut oil industry in Polewali Mandar Regency. Research methods with descriptive qualitative and quantitative approaches. Industry competitiveness analyzes by the LQ method, Klassen Typology, and Shift Share Analysis (SSA), also the Porter Five Force Model. While the determinants of competitiveness are analyzed with the Porter Diamond Model. The results showed the Mandar coconut oil industry in Polewali Mandar had competitive power based on competition among rival companies, supplier bargaining power, and consumer bargaining power. Also, the comparative advantage of the processing industry is a leading base sector in the area, which is potential and can still develop and be competitive. Factors that determine the competitiveness of the Mandar coconut oil industry are human resources, natural resources and the environment, technology, number of buyers, and the growth rate of demand, and suppliers. Need efforts to improve competitiveness include training and mentoring for Mandar oil entrepreneurs related to increased use of production technology, packaging and promotion to increase competitiveness.

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