# The effect of consumer behavior attitudes towards indhihome product purchasing decisions relating to the implementation of CRS (Corporate Social Responsibility) programs
> Wahyudhi C.A.

URL kanonis: https://discover.unhas.ac.id/publications/pub_scopus_85075982942
Jurnal / Konferensi: Iop Conference Series Earth and Environmental Science
Tahun terbit: 2019
DOI: https://doi.org/10.1088/1755-1315/343/1/012226
ISSN: 17551307
Citations: 3

## Authors
- Wahyudhi C.A.

## Abstract
This study aims to look at how the relationship between consumer attitudes in making purchases on an indhihome product by looking at CSR programs implemented by PT. Regional Telkom Merauke. Based on the data received, the use of indhihome products has decreased every month, this is the reason for this empirical research. The approach used in this research is to use a quantitative method approach, which analyzes the effect of consumer attitudes toward the final decision of consumers relating to the implementation of CSR programs. CSR program with quantitative methods is a method used to examine a particular population or sample, data collection using research instruments, quantitative/statistical data analysis, with the aim to test the hypothesis that has been set.

## Keywords
- Purchasing
- Sample (material)
- Corporate social responsibility
- Product (mathematics)
- Marketing
- Set (abstract data type)
- Data collection
- Empirical research
- Test (biology)
- Population
- Business
- Consumer behaviour
- Social responsibility
- Quantitative research
- Computer science
- Public relations
- Sociology
- Statistics
- Political science
- Social science
- Programming language
- Mathematics
- Chemistry
- Biology
- Paleontology
- Chromatography
- Geometry
- Demography

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Sumber: Discover Unhas — RIMS Universitas Hasanuddin.
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