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Universitas Hasanuddin
Research output:Contribution to journal›Article›peer-review

Moderation of Customer Mentoring and Relationship Management (CMRM) to the relationship between capital structure decision with SME financial performance in Makassar City

Sohilauw M.I.

Iop Conference Series Earth and Environmental Science

Published: 2019Citations: 5

Abstract

This study aims to explain the relationship between Capital Structure Decision with SME Financial Performance moderated by SME customer mentoring and relationship management (CMRM). This research is explanatory research in Makassar city. Population taken is all debtors of SMEs in Makassar City. Selection of research sample using Non Probability Sampling method with cluster method and stratified random sampling. With the help of SPSS software, the data were analyzed using descriptive and Inferential statistic method. The results obtained are Customer mentoring and relationship management (CMRM) strengthening the influence of Capital Structure Decision to the performance of SMEs.

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ModerationSciences
StatisticSciences
Stratified samplingSciences
Cluster samplingSciences
Sample (material)Sciences
BusinessSciences
Simple random sampleSciences
PopulationSciences
Customer relationship managementSciences
MarketingSciences
StatisticsSciences
MathematicsSciences
SociologySciences
DemographySciences
ChromatographySciences
ChemistrySciences