The Impact of Cultural Nuances in the Translation of Indonesian Government Social Media Content on the Digital Literacy of Young Generations

Abstract

This study examines the influence of cultural nuances in the translation of Indonesian government social media content on the digital literacy of young generations. Using a quantitative approach, data were collected from 243 respondents aged 17–22 years through an online questionnaire. The analysis covered cultural nuances (X1), translation strategies (STR) as mediator, machine translation (MT) and socio-political context (CTX) as moderators, message comprehension (X2), and digital literacy (Y). The results indicate that cultural nuances positively influence youth comprehension, while translation strategies play a limited mediating role. Machine translation and socio-political context significantly moderate how messages are interpreted. Furthermore, digital literacy is generally high in terms of ethics and safety but remains low in creation and participation. These findings highlight the need for more contextual translation strategies and greater efforts to empower youth as active digital participants or contributors.

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