Understanding farmer adoption of the System of Rice Intensification (SRI) through the theory of planned behavior and its socio-economic benefits

Abstract

The aim of the study is to analyze the variables that affect farmers' decisions to adopt the System of Rice Intensification (SRI) in South Sulawesi, Indonesia, and to assess its socio-economic advantages. The research investigates the adoption of SRI by examining the internal aspects (attitude, subjective norms, and perceived behavioral control) and external factors (stimulus and mediation) that are affected by the Theory of Planned Behavior (TPB) and the Stimulus & Mediation methods. A survey was conducted involving 300 farmers in the primary rice-producing districts of Sidrap, Luwu, and Maros. The results demonstrate substantial correlations between these characteristics and the implementation of SRI. Farmers that have a favorable outlook on SRI, motivated by the perceived advantages of higher crop yields, water conservation, and lower production expenses, have a greater willingness to adopt this approach. Furthermore, the involvement of external resources, such as government aid and educational initiatives, is essential in promoting the acceptance and implementation of new practices. The study also emphasizes the socio-economic benefits of adopting SRI, such as increased crop productivity, reduced production expenses, and enhanced access to healthcare and education. Based on these findings, it is recommended that policymakers shift focus from general extension services to establishing community-based demonstration plots to counter social skepticism (negative norms) and ensuring the timely provision of SRI-compatible infrastructure. These actionable measures are critical for overcoming the 'risk-averse' culture and scaling up sustainable agricultural practices.

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