# Marketing as Culture: an Applied Anthropological Study of Esteh Indonesia’s Franchise Business Strategy
> Safriadi S.

URL kanonis: https://discover.unhas.ac.id/publications/pub_scopus_105029832764
Jurnal / Konferensi: Ethiopian Renaissance Journal of Social Sciences and Humanities
Tahun terbit: 2026
DOI: https://doi.org/10.20372/erjssh.v13.i1.1
ISSN: 24096377
Kuartil SJR: Q3
Citations: 0

## Authors
- Safriadi S.

## Abstract
Sourced directly from Elsevier Scopus. No OpenAlex abstract available.

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Sumber: Discover Unhas — RIMS Universitas Hasanuddin.
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