# AI-Driven Personal Branding for Female Entrepreneurs: The Indonesian Hijabi Startup Ecosystem
> Putri V.C.C.

URL kanonis: https://discover.unhas.ac.id/publications/pub_scopus_105017296123
Jurnal / Konferensi: Journalism and Media
Tahun terbit: 2025
DOI: https://doi.org/10.3390/journalmedia6030131
ISSN: 26735172
Kuartil SJR: Q1
Citations: 3

## Authors
- Putri V.C.C.

## Abstract
This study examines the intersection of artificial intelligence-driven personal branding strategies and female entrepreneurship within Indonesia’s unique hijabi startup ecosystem. Through a mixed-methods approach combining sentiment analysis of 2847 social media posts, in-depth interviews with 35 hijabi entrepreneurs, and machine learning analysis of branding patterns, this research reveals how AI technologies can be leveraged to create culturally sensitive personal branding frameworks for Muslim female entrepreneurs. The findings demonstrate that successful hijabi entrepreneurs employ distinct AI-enhanced communication strategies that balance religious identity, professional credibility, and market positioning. The study introduces the “Halal Personal Branding Framework,” a novel theoretical model that integrates Islamic values with contemporary digital marketing practices. Results indicate that AI-driven personal branding increases startup funding success rates by 34% and market reach by 58% among hijabi entrepreneurs when culturally appropriate algorithms are employed. This research contributes to entrepreneurship communication theory while providing practical guidelines for developing inclusive AI systems that respect religious and cultural diversity in the digital economy.

## Keywords
- Indonesian
- Business
- Ecosystem
- Marketing
- Ecology
- Biology
- Linguistics
- Philosophy

---
Sumber: Discover Unhas — RIMS Universitas Hasanuddin.
Saat mengutip, gunakan DOI bila tersedia atau URL kanonis di atas.