PT Chalodo Sibali Resoe's Chocolate marketing strategy

Abstract

Abstract The marketing strategy is an effort to find a safe and profitable marketing position in an ongoing business competition industry. Companies need to recognize the level of strengths and weaknesses in competitive activities because this will greatly help to recognize themselves in utilizing every opportunity that exists and try their best to avoid or minimize the risks or threats that will arise next. This study aims to determine whether the right strategy is applied to increase sales of PT Chalodo Sibali Resoe chocolate products in Masamba District, North Luwu Regency, South Sulawesi Province. This research uses a descriptive analysis method, internal and external matrices, cartesian diagrams, and SWOT matrices. The results showed that a viable strategy was adopted by PT Chalodo Sibali Resoe to support the company’s business development activities, especially in the field of marketing, including (1) Innovation of business premises as attractive as possible to create comfort and attract consumers’ interest to visit; (2) Producing chocolate products that have their characteristics; (3) Increasing production and product quality; (4) Development of marketing areas.

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