# Predicting pro-environmental behaviours: the role of environmental values, attitudes and knowledge > Tamar M. URL kanonis: https://discover.unhas.ac.id/publications/predicting-pro-environmental-behaviours-the-role-of-environmental-values-attitud Jurnal / Konferensi: Management of Environmental Quality an International Journal Tahun terbit: 2021 DOI: https://doi.org/10.1108/MEQ-12-2019-0264 ISSN: 14777835 Kuartil SJR: Q1 Citations: 157 ## Authors - Tamar M. ## Abstract Purpose This study aims to investigate the effect of prosocial values on pro-environmental behaviours via attitudes in which environmental knowledge and proself values moderate the relationship. This study also examines the application of the Theory of Planned Behaviour and Cognitive Dissonance. Design/methodology/approach This study employed a quantitative method to examine potential positive or negative moderating effects of environmental knowledge and proself values on environmental attitudes and behaviour. Participants were undergraduate students recruited from a state university in the eastern part of Indonesia. The online survey link was randomly sent to 500 students in 14 different Faculties with a response rate of 57% (285) participants (80% female). Data were analysed using a moderated-mediation regression technique. Findings The results suggested that only biospheric value positively affected pro-environmental behaviours. Environmental knowledge negatively moderated the relationship between prosocial values and environmental attitudes. Similarly, high egoistic value potentially reduced the effect of environmental attitude on pro-environmental behaviours. Environmental knowledge could impede the positive impacts of prosocial values while egoistic value negates the effect of attitude on pro-environmental attitude. Research limitations/implications Although the findings supported most hypotheses, this study did not control the effect of some demographic variables such as education and social-economic status. Participants tended to share some similar characteristics, which potentially influenced the results. Originality/value This study challenged some common antecedents of pro-environmental behaviours and offered some alternative explanations. This study has offered a new insight in understanding unique interactions among values, knowledge and attitude. ## Keywords - Prosocial behavior - Psychology - Social psychology - Value (mathematics) - Cognitive dissonance - Originality - Mediation - Theory of planned behavior - Environmental education - Control (management) - Developmental psychology - Law - Machine learning - Economics - Political science - Computer science - Creativity - Pedagogy - Management --- Sumber: Discover Unhas — RIMS Universitas Hasanuddin. Saat mengutip, gunakan DOI bila tersedia atau URL kanonis di atas.