# Platform-Specific Masculinities: The Evolution of Gender Representation in Indonesian Reality Shows Across Television and Digital Media
> Sonni A.F.

URL kanonis: https://discover.unhas.ac.id/publications/platform-specific-masculinities-the-evolution-of-gender-representation-in-indone
Jurnal / Konferensi: Journalism and Media
Tahun terbit: 2025
DOI: https://doi.org/10.3390/journalmedia6010038
Kuartil SJR: Q1
Citations: 4

## Authors
- Sonni A.F.

## Abstract
This study examines the transformation of masculine representation across television and digital platforms in Indonesian reality shows. We identified distinct patterns of masculine representation emerging across platforms through a mixed-method analysis of 240 h of television programming, 1100 digital media items, and survey data from 1000 respondents. Our study reveals a significant decline in traditional masculine representations from 85% to 30% between 2019 and 2024, accompanied by the rise of “platform-specific masculinities”. The research identifies three primary categories: traditional (dominated by competitive achievement), emotional (characterized by interpersonal connection), and creativity (marked by innovative self-expression). Digital platforms demonstrate higher engagement rates for emotional (380 k interactions) and creative content (320 k interactions) compared to traditional representations (180 k interactions), particularly among younger audiences (18–24). While television maintains predominantly traditional representations (65%), digital platforms, especially TikTok, show higher proportions of emotional (42%) and creative (45%) expressions. These findings contribute to understanding how platform characteristics influence gender representation and suggest implications for media production in Southeast Asia.

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Sumber: Discover Unhas — RIMS Universitas Hasanuddin.
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