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People Preferences Towards Characteristics And Utilization Of The Native Chicken (Case Study In Jeneponto And Soppeng Regency, South Sulawesi, Indonesia)
Asnawi A.
Aip Conference Proceedings
Abstract
One of the germplasm that exists in Indonesia and has the potential to be developed is native chicken. Its existence is very close to the community in rural areas because most of it is spread and reared by heredity in a traditional way. People#x2019;s preferences for the characteristics of native chickens and their use vary according to the needs of each market. This study aims to analyze people#x2019;s preferences for the characteristics of native chickens and their utilization. Case studies in Jeneponto and Soppeng regency. Data collection was carried out by means of Focus Group Discussions in the two areas. The number of participants is twenty people each consisting of farmers, traders, and consumers. Data were analyzed descriptively qualitatively. The results showed that there were similarities and differences in people#x2019;s preferences from the two regions. The similarities can be seen in terms of its utilization in religious and traditional events, namely considering the fur color factor such as black and caramel (red, brownish yellow). In addition, the color of his leg is black and two different colors on both sides of his legs. For the purpose of being self-consumed in the two areas, there are no specific characteristics except the price according to the size of the body. In Jeneponto Regency, the utilization of native chicken for the purpose of being sold prefers black, red-black, and red-dotted colors, while in Soppeng Regency there is no specific color. In terms of utilization with the aim of being given as gifts to relatives, family and guests in the two regions, each of them does not have specific criteria. The use of different native chickens makes people#x2019;s preferences vary. This is what makes native chicken have its own value for the community and will not become extinct.