# Marketing Efficiency in Rice Commodity Supply Chain Management in Kalukku District, West Sulawesi Province
> Said S.A.

URL kanonis: https://discover.unhas.ac.id/publications/marketing-efficiency-in-rice-commodity-supply-chain-management-in-kalukku-distri
Jurnal / Konferensi: Iop Conference Series Earth and Environmental Science
Tahun terbit: 2021
DOI: https://doi.org/10.1088/1755-1315/921/1/012089
ISSN: 17551307
Citations: 2

## Authors
- Said S.A.

## Abstract
Abstract The market performance measure that is often used is efficiency in marketing. Marketing efficiency can be improved by applying the concept of supply chain management in agriculture. This study aims to analyze the efficiency of marketing in rice supply chain management. The research was conducted in August 2018 in Kalukku District, Mamuju Regency. The sampling method was carried out by purposive sampling, obtained as many as 8 farmers with the criteria of owner or confinement farmers who have farming experience and several farmers who serve as heads and members of farmer groups, where information on farmers, it is known that the flow of products that involve other marketing agencies is also used. respondents in this study were determined by snowball sampling. Data analysis used is marketing efficiency analysis. The results showed that there were 3 rice marketing channels in Kalukku District, Mamuju Regency. The marketing channel has been efficient, where in supply chain channel 1 with an efficiency level of 12.9%, on marketing channel 2 with an efficiency level of 12.2%, and marketing channel 3 with an efficiency level of 13.2%.

## Keywords
- Snowball sampling
- Marketing channel
- Nonprobability sampling
- Business
- Marketing
- Supply chain
- Supply chain management
- Marketing management
- Mathematics
- Sociology
- Population
- Statistics
- Demography

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Sumber: Discover Unhas — RIMS Universitas Hasanuddin.
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