# Marketing communication on agriculture products based online media (a case of Panenmart company)
> Sari A.A.I.

URL kanonis: https://discover.unhas.ac.id/publications/marketing-communication-on-agriculture-products-based-online-media-a-case-of-pan
Jurnal / Konferensi: Iop Conference Series Earth and Environmental Science
Tahun terbit: 2020
DOI: https://doi.org/10.1088/1755-1315/492/1/012123
ISSN: 17551307
Citations: 1

## Authors
- Sari A.A.I.

## Abstract
Abstract The purpose of this study is to describe and explain the existence of a Panenmart company in the marketing communication process. The analytical method used is a qualitative descriptive analysis Miles and Huberman with a case study approach for the selection of research sites and identification of informants through in-depth interviews with key informants including Chief Technology Officer, Chief Business Development Officer, Chief Operation Officer, Chief Technology Officer, and Head of Content Digital Marketing and 3 (three) employees involved in the marketing communication process. The results of this study enable the Panenmart company to maintain its existence by using five elements of marketing communication, namely: media advertising, direct marketing, sales promotion, personal selling, interactive marketing.

## Keywords
- Officer
- Marketing
- Business
- Personal selling
- Direct marketing
- Sales promotion
- Promotion (chess)
- Digital marketing
- Advertising
- Marketing research
- Integrated marketing communications
- Marketing communication
- Identification (biology)
- Marketing management
- Relationship marketing
- Sales management
- Political science
- Law
- Politics
- Botany
- Biology

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Sumber: Discover Unhas — RIMS Universitas Hasanuddin.
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