Language as a Gateway to Authentic Tourism: Leveraging Bugis-Makassar Expressions in South Sulawesi’s Tourism Industry

Abstract

This study aims to thoroughly examine the role of local language in the development of tourism based on local wisdom in South Sulawesi. Using a qualitative approach supported by quantitative data from questionnaires distributed to tourism actors, local communities, stakeholders, and tourists, this study highlights the importance of using local terms such as "tabe", "siri na pacce", and "sipakatau" in building authentic tourism experiences. The research results show that local language is not only a communication tool but also a means of preserving cultural values and collective identity that strengthens social relationships in the tourism realm. The high support for training in using the local language and the desire to integrate it into tourism promotion indicate great potential in revitalizing the local language through the tourism sector. These findings reinforce the sociopragmatic theoretical view of the social meaning of language while providing practical contributions to formulating culture-based tourism policy strategies.

Access to Document

Other files and links

• Link to publication in Scopus
• Open Access Version Available

Fingerprint