Importance and performance of streetscapes at a tourism destination in Indonesia: The residents’ perspectives

Abstract

The present study examined the importance and performance of streetscapes at a tourism destination in Makassar, Indonesia, from the residents’ perspectives using the importance–performance analysis method. Thus, six attributes of the streetscapes in four segments of the old city district were identified and presented to 400 participants. The participants were then asked to rate the perception and preference of each attribute. Results of the attribute values were illustrated in a Cartesian diagram. Findings indicate notable discrepancies between the perceptions and preferences of the respondents. Thus, these attributes were inconsistent with their expectations. Moreover, the results showed that each segment should have different priorities for specific attributes to improve the performance of the streetscapes. Overall, such data can be used by stakeholders, such as tourism developers and government policymakers, to make appropriate and informed decisions that will improve the attractiveness of this tourism destination and increase the number of visitors.

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