Farmers' Decision on Seaweed Harvests Marketing: Direct or Delayed Selling

Abstract

Seaweed of the leading products in government policy will uplift Indonesia becoming the largest producer of marine fisheries products worldwide by 2020, but this achievement has not been accompanied by the increase in income of seaweed cultivation farmers in Jeneponto Regency, Indonesia which is still relatively low or small when compared to other business fields. The varying and fluctuating selling prices of dried and wet seaweed are thought to be one of the factors contributing to seaweed farmers' low income. Therefore, farmers in marketing seaweed have considerations in deciding to make direct or delay selling. The purpose of this study was to analyse the decision process of farmers to make direct or delay selling of the dried seaweed harvest, analyse the factors that influence farmers' decisions to make direct or delay selling of the dried seaweed harvest and analyse the ideal strategy to support farmers' decisions to make direct or delay selling of the dried seaweed harvest. The analysis used was descriptive analysis, binary logistic regression, and SWOT. According to findings of this study, farmers generally make decisions on harvest yields with the help of other people. Factors that significantly influence farmers' decisions on seaweed harvests are land area, number of family dependents, total production, price predictions, other sources of income, access to market information, and warehouse receipt systems. Ideal strategy that supports farmers' decisions on seaweed yields is the development of seaweed cultivation businesses through the application of warehouse receipt systems, improving Marketing Networks, and creating Micro, Small and Medium Enterprises (MSMEs) for seaweed products processing with a TAS score (5.59).

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