Effect of intrinsic factors on farmers' willingness to pay on the success of artificial insemination of Bali cattle

Abstract

Abstract Willingness to pay (WTP) or willingness to pay is the willingness of individuals to issue rewards for services they obtain. WTP analysis is used to find out how far each farmer is willing to pay or spend money in the context of compensation for inseminator services according to the desired conditions. Usually, inseminators receive operational costs from farmers, but in an unspecified or voluntary amount. This study aims to determine the amount of breeders PAP value on Artificial Insemination (AI) of Bali cattle and examine what factors influence the PAP of farmers. This research was conducted in Libureng district, Bone regency. Data analysis using multiple linear regression analysis. The research results show that Factor age, length of education, knowledge about IB, have a significant effect on the WTP of farmers.

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