# Determining factors of the green products' buying intention: A case of Indonesia
> Amar K.

URL kanonis: https://discover.unhas.ac.id/publications/determining-factors-of-the-green-products-buying-intention-a-case-of-indonesia
Jurnal / Konferensi: Iop Conference Series Earth and Environmental Science
Tahun terbit: 2020
DOI: https://doi.org/10.1088/1755-1315/575/1/012067
ISSN: 17551307
Citations: 1

## Authors
- Amar K.

## Abstract
Abstract Determining factors of Indonesian green products’ buying intention was an objective in this study. This research obtained primary data through a questionnaire-based survey with the target respondents were people who visited a supermarket in a city in Indonesia. A hundred responses were usable from 110 questionnaires distributed during data collection. Results showed that the regression model was well-validated, with an Adjusted R 2 of 0.602. Two significant predictor variables of the Indonesian green products’ buying intention were identified, i.e. the manufacturer’s environment-related commitment, and the manufacturer’s green product information.

## Keywords
- Indonesian
- Product (mathematics)
- USable
- Marketing
- Business
- Data collection
- Regression analysis
- Questionnaire
- Advertising
- Psychology
- Statistics
- Mathematics
- Computer science
- World Wide Web
- Philosophy
- Geometry
- Linguistics

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Sumber: Discover Unhas — RIMS Universitas Hasanuddin.
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