# Decision-making process to purchase brown rice at the traditional market
> Nadja R.A.

URL kanonis: https://discover.unhas.ac.id/publications/decision-making-process-to-purchase-brown-rice-at-the-traditional-market
Jurnal / Konferensi: Iop Conference Series Earth and Environmental Science
Tahun terbit: 2021
DOI: https://doi.org/10.1088/1755-1315/681/1/012096
ISSN: 17551307
Citations: 1

## Authors
- Nadja R.A.

## Abstract
Abstract One of the most consumed rice types is brown rice. Consumer’s decision-making to buy the brown rice consist of several processes, which are discovering the needs, information search, alternative evaluation, make a decision, and post-purchasing behavior. This study aims to describe the decision-making process of buying brown rice by consumers. It is conducted in certain appointed traditional markets in Makassar, such as Pasar Daya, Pasar Panakkukang, and Pasar Terong. The research object is the consumer who directly bought the brown rice in the appointed traditional market. The method to analyze the data is qualitative descriptive. The result shows that consumers at those three traditional markets had completed the whole decision-making process.

## Keywords
- Purchasing decision
- Brown rice
- Purchasing
- Business
- Decision-making
- Marketing
- Process (computing)
- Purchasing process
- Decision process
- Advertising
- Computer science
- Process management
- Food science
- Chemistry
- Operating system

---
Sumber: Discover Unhas — RIMS Universitas Hasanuddin.
Saat mengutip, gunakan DOI bila tersedia atau URL kanonis di atas.