Customers' satisfaction index in Begos Restaurant Tamalanrea, Makassar City

Abstract

Abstract The level of customer satisfaction was very important to be calculate, customer satisfaction was the level of consumers’ feeling after comparing between what was received and their desires. Quality of service was a variety of efforts made to meet the needs and expectations of costumers. This study aimed to determine the level of consumer satisfaction with the quality of processed duck products and service quality at Begos Restaurant. This research was conducted in November to December 2019 and the type of research used was quantitative descriptive. The sample in this study was 100 consumers who came to eat at Begos Restaurant. Data collection was carried out by using consumers who came to eat at Begos Restaurants. Analysis of the data used in this research was descriptive statistics using the Customer Satisfaction Index (CSI) calculation formula. The results of this study indicated that the satisfaction index of service quality was 85.56%.

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