Analysis of Nursing Service Quality on Patient Loyalty in Patients with Infusions at Labuang Baji Hospital, South Sulawesi

Abstract

Introduction: Internal hospitals are health service institutions that provide health services related to the healing and preventing diseases in the community.Service quality starts with customer needs and ends with patient loyalty.Method: Cross-sectional comparative research carried out by the hospital.Labuang Baji from January to July 2023.The number of participants was 45 people.Results: The quality of nursing services is based on five elements of patient loyalty, namely Empathy (p=0.002),Reability (p=0.004),Assurance (p=0.004),Tangible (p=0.008) and Responsiveness (p=0.038).Conclusion: The quality of nursing services affects patient loyalty, and empathy has a strong relationship with this patient loyalty.

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