# Analysis of brand equity for improving customer lifetime value
> Sudirman I.

URL kanonis: https://discover.unhas.ac.id/publications/analysis-of-brand-equity-for-improving-customer-lifetime-value
Jurnal / Konferensi: International Journal of Pharmaceutical Research
Tahun terbit: 2020
DOI: https://doi.org/10.31838/ijpr/2020.12.03.327
ISSN: 09752366
Citations: 0

## Authors
- Sudirman I.

## Abstract
Sourced directly from Elsevier Scopus. No OpenAlex abstract available.

## Keywords
- Brand equity
- Customer equity
- Business
- Customer value
- Customer lifetime value
- Marketing
- Value (mathematics)
- Equity (law)
- Advertising
- Customer retention
- Service quality
- Statistics
- Mathematics
- Economics
- Microeconomics
- Service (business)
- Political science
- Law
- Profit (economics)

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Sumber: Discover Unhas — RIMS Universitas Hasanuddin.
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